Trademark Strategy – Choosing Trademarks
What is a trademark?
Trademarks help people tell the difference between your goods and services, and those of your competitors. Trademarks are important because they stand for the reputation and high quality of what you offer, and are often the most valuable part of your business. The point of a trademark is to help people find your goods and services, and know that you’re the source. To do this, your trademark can’t be confusing with a competitor’s trademark. Your trademark needs to be distinct.
What does a trademark look like?
Your trademarks might include your business name, the names of your products or services, your ad slogan, your logo design, the unique way you package your products, or the music used in your advertising.
What do you need to protect?
The main reasons to register your trademarks include protection across Canada, creating evidence that you’re the owner, making it easier to stop someone from using something similar, and adding value to your trademarks and your business.
FREE NO-OBLIGATION QUOTE
Contact us now and don’t miss out
on our current discounts!
Toronto Trademark Lawyer.ca / Battistini Law
108 Corporate Drive, Suite 23
Toronto, Ontario M1H 3H9 Canada